I started RACE because I was tired of choosing between performance and affordability. Every athlete deserves access to proper nutrition, not just those who can afford it.
Why RACE exists
At 18, I left the UK alone to chase a professional cycling career in France. Self-funded. No team backing. Just me, my bike, and the dream.
The reality hit hard. Performing at this high level requires a huge financial investment. Not only our equipment but essentials such as high-performance nutrition costs more than most can afford. Gels, bars, drink mixes — the essentials that separate good training from great training — were pricing out the athletes who needed them most.
I couldn't accept that. So I built RACE.
Our mission
Make performance nutrition accessible to everyone, regardless of budget.
No athlete should have to choose between proper fueling and performing. RACE exists to level the playing field — delivering science-backed, high-performance nutrition at a price that doesn't force you to compromise.
What we stand for
Built from inside the sport
RACE wasn't created in a boardroom. It was built by a rider who trains, races, and fuels with it every single day — because the best products come from people who actually need them.
Performance focused
Every decision — every ingredient, every ratio, every format — is made with one thing in mind. Your performance. Nothing makes it into a RACE product unless it earns its place.
Everything you need, Nothing you don't.
No fillers, no artificial flavourings, no unnecessary additives. Just clean, effective fuel — exactly what's on the label and nothing else.
How we build our products
Every RACE product is built on three principles:
1. Simplicity. We don't overcomplicate formulas. Clean carbs, essential electrolytes, nothing you don't need.
2. Performance. If it doesn't make you faster.
3. Transparency. You deserve to know exactly what you're putting in your body and why.
This is just the start. RACE is growing, evolving, and pushing forward — just like you. We're here to fuel the riders who refuse to settle.